Tracking

How attribution works

When a visitor clicks your tracking link, Adryse’s tracker:

1. Records the click against your channel and the brand.
2. Mints a unique click_id and appends it to the brand’s destination URL.
3. Redirects the visitor to the brand.

The brand captures that click_id on landing and sends it back to Adryse when the visitor converts. We match the conversion to the click, credit your channel, and queue the commission.

Getting a tracking link

From any brand in the catalog:

1. Click Get snippet.
2. Pick which of your channels the link is for.
3. Choose a creative (text link, image banner, promo code, etc.).
4. Copy either the short link (e.g. track.adryse.net/c/AB12CD3) or the full HTML snippet.

Tracking links are scoped to a specific (channel, creative) pair. If you promote the same brand on a blog and a newsletter, generate separate links so you can see which channel drove which conversion.

Snippets

• Text link — a plain anchor tag with the brand’s suggested anchor text. Paste anywhere HTML works.
• Image banner — img tag wrapped in an anchor. Images are served from Adryse’s media bank — brand logos and upstream creatives are imported once and re-hosted from our CDN, with optional optimisation (compression, format conversion, responsive sizes) so your page loads stay fast even if the upstream source is slow or unreliable.
• Promo code — styled code block with a CTA link. Use these when the brand provides a discount code that tracks through to checkout.
• HTML snippet — escape hatch for rich layouts the brand provides verbatim.

Deep linking

Some brands allow deep linking — appending ?url=... to your tracking link redirects the visitor to a specific page on the brand’s site (a product page, a category, a landing page) instead of the default homepage.

https://track.adryse.net/c/AB12CD3?url=https://brand.com/sale/summer

The brand controls which domains are allowed — invalid URLs fall back to the default destination. Check the brand’s catalog page for whether deep linking is enabled and the allowed domains.

Attribution windows

Each brand sets how long after a click a conversion is still attributable to you. Industry standard is 30 days; most Adryse brands match. You’ll see the window on the brand’s catalog page as Tracking period: N days.

Click validation

Not every click counts. The tracker flags and discards:

• Bots and crawlers (UA-detection, plus heuristic checks).
• Same-session re-clicks within a short window (deduplication).
• Clicks from a channel that’s not approved for the brand.
• Suspicious patterns (extremely high CTR, single-IP bursts, headless browsers).

Flagged clicks still redirect — we don’t want to break a user’s journey — but they don’t count toward attribution. CPC brands also don’t pay out for flagged clicks.

Troubleshooting

I drove a sale but it’s not showing up

Most common reason: the brand’s postback didn’t fire (their integration may not be configured for that purchase flow). Open a missing-conversion claim from your dashboard with the click timestamp and order reference — the brand investigates.

The wrong channel got credited

Last-click attribution wins by default. If a user clicked your blog link, then later clicked someone else’s newsletter link, the newsletter wins. To force attribution to a specific channel, the brand must support click_id passthrough — most do.

My link returns 404

Either the creative was disabled by the brand or your channel application was rejected. Re-check your catalog page — if the brand is no longer listed, generate a fresh snippet from a currently-active brand instead.

See commission for how attribution translates into earnings.